Bringing Clarity to Complexity

Judy Craske

MBA, BSc (Hons), CMgr, FCMI, CMC MIC, FCIPD, Sqn Ldr (Ret’d)

Judy is a senior executive who has board experience in strategy, human resources, business planning, operations, marketing, proposal development and contract management, including the co-ordination and communication of business strategies across international boundaries with exposure to unexpected mergers & acquisitions, start-up ventures and the integration of brands.  Her strong yet empathetic leadership style, honed by 10 years as an RAF Officer, has motivated and inspired multi-disciplined teams to deliver operational goals, while maintaining clear strategic direction in business objectives.


Judy has operated in both internal and external consultancy roles over the last 10 years and is currently based in North Wales. She travels extensively to undertake complex and challenging assignments in her areas of specialist expertise of strategic planning, growth and change.

In 2010, profoundly concerned at the plight of North West Wales in facing the impending job losses that nuclear decommissioning would bring, Judy created a successful bid for European Social Funding, finding several Local, Regional and National partners with whom to develop a £4m project

called ‘Shaping the Future’. Currently, as the Shaping the Future Project’s Strategic Director,  Judy’s vision is for a career ‘road map’ to place personal development at the heart of the region’s economic success.


The Project is, in essence, a sweeping regional development programme that combines investment opportunities with workforce development, empowering 1,200 highly skilled people to improve their knowledge, develop, adjust and hone their skills, and re-evaluate their new-found abilities in order to match the needs of new employers as well as anticipate and capture the opportunities of changing markets over the next 3 years. This project has allowed Judy to capitalise on her entrepreneurial capability to recruit and attract high profile industrialists to the region, providing realistic and meaningful interventions to deliver the programme’s bottom line.


Between 2005 – 2010, Judy worked for Magnox Ltd at an operational nuclear power station, working with a roving strategic HR brief to oversee the transition from nuclear generation to decommissioning.  Her work was motivated by her perception of the socio-economic resourcing needs, as well as the new skills required for the redevelopment and regeneration of North Wales.


Prior to moving to North Wales, Judy undertook a 3-year appointment to the corporate HQ of Universal Sodexo in Paris as Head of Communications, reporting directly to the CEO. Having worked internationally at Corporate, Regional and Operational levels with the Remote Sites Division with multi-disciplined geographically dispersed business units for 10 years, this appointment enabled her to use her extensive knowledge and network contacts within Sodexo’s international operations to successfully develop, improve and update internal communications.


During earlier senior management roles within Sodexo, she developed a particularly strong business planning capability which supported strategic development, bringing innovation to business practices covering risk and commercial management. Judy became business savvy, skilled at proposal development and client retention strategies for multi-million contracts in a diverse range of countries such as Norway, Netherlands, Kazakhstan, Angola and Gabon. The ability to quickly grasp the full dimensions of business issues meant that Judy acted as the division lead in implementing Sarbanes Oxley financial reforms, a task which brought her considerable exposure to financial governance mechanisms and the practicalities of implementing and operating within such regulatory frameworks.


After graduating, Judy briefly joined British Airways in 1984 purchasing equipment for Concorde and the Boeing 747 & 737 fleets. She then joined the Royal Air Force in 1985, rising swiftly to the rank of Squadron Leader by age 30. During Officer Training, Judy was awarded Military Honours for leadership at RAF Cranwell, winning the ‘Sash of Merit’ (WRAF Sword of Honour equivalent) for ‘Outstanding ability and the potential for further leadership development’.


Judy completed her first degree at Sheffield Hallam University in 1984 when she gained a BSc (Hons). This was followed in 1999 by the academic achievement of an MBA from the Open University. Her current work is supported by a Post Graduate Certificate in Career & Talent Management gained in 2009.



Board Experience


Institute of Consulting Chair 2011 to 2014
CMI: Trustee 2008 to 2014

CMI: Nominations Committee

2010 to 2012
CMI: Chair of Awards & Qualifications  2011 to 2013
CMI: Management Book of the Year Judge 2010 and 2011 and 2012
NHS: Liverpool Heart and Chest Trust Hospital 2008/2009
Welsh Government Corporate Governance Committee 2014-2015